When you first walk in (if you've waited in line opening day) you have to walk down a line while the emplyees are shouting and cheering and shake all the employees' hands. Kinda cool. Let's see them do that at the one year aniversary :P
Notice the box of tshirts by the door as the exit gift...
Some mad props go out to my friend Adam Sonzogni, who summed it up best: they give you a gift as incentive to leave the store.. kinda silly, isn't it.